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Why join the Birthday Express Affiliate Program?

Birthday Express has been a leading force in the party supply business since it was founded in 1994. We've created an easy-to-use shopping cart that allows customers to shop all of our websites: BirthdayExpress.com, 1stWishes.com, CostumeExpress.com, and CelebrateExpress.com. In fact, by joining just one affiliate program, you can promote all four stores and earn a commission on every sale regardless of whether a customer buys from one brand or from them all.

Birthday Express offers over 11,000 different party products making it the #1 children's party and costume retailer in the world!

What brands are in the Birthday Express family?

How does the Birthday Express Affiliate Program work?

Once you have been accepted into the program, you will have access to hundreds of links that you can freely add to your website(s). When a visitor to your site clicks on a BirthdayExpress.com or a CostumeExpress.com link, and places an order with us, you'll receive a commission for that sale! The entire order is commissionable to you regardless if products from one or all brands have been added to the cart. The commissions you earn are endless with such lovable, family brands.

How do I sign-up?

We've partnered with Commission Junction to offer a reliable, third-party tracking solution to facilitate our Affiliate Program. Our partnership with Commission Junction will allow you to have tracking in real-time, item-based reporting and a monthly commission check. We also have a dedicated in house team to provide solutions, one-one-one support and guidance along the way.

Click here to join both Commission Junction and the Birthday Express Affiliate Program. By doing so you will not only get joined to the CJ Network but you will be placed in our Application queue. We manually accept applications; please allow 1-3 days for approval. Affiliates who reside in the states of AR, CT, RI, NC, IL, GA and PA are not able to join our affiliate program at this time.

If you are already a Commission Junction Publisher, you can skip the link above and sign up for the Birthday Express Affiliate Program directly through the Commission Junction Member's Area.

Birthday Express Affiliate Program Perks

- 17% commission (Content based sites)
- 12% commission (Loyalty based sites)
- 5% commission (Coupon based sites)
- 30 day cookie, unlimited referrals
- Adware/Loyalty Free
- Average Order Value: $60+
- Coupon codes to offer your site visitors
- Data feed available via PopShops, GoldenCan, and Product Showcase Creators
- Dedicated affiliate support - an Award Winning Team!
- Item-Based Tracking - run reports and see what YOU are selling!
- Monthly newsletter with program updates and party themes
- No charge backs on returned or canceled orders, period.
- Over 5% site conversion- highest in the industry!
- Named “Online Party Retailer of the Year” in 2006
- BizRate Research “Circle of Excellence” Platinum Award recipient for the past four years

Awards and Recognition

In 2010 and 2011, the Birthday Express Affiliate Program was named "People’s Choice, Advertiser Award" during the Commission Junction CJYou Awards. The award is chosen by the publisher community and awarded to an advertiser who demonstrates the best partnership qualities and excellence in supporting publisher needs. In 2012, the Birthday Express Affiliate Program was once again nominated as an award finalist for the same category.

On January 12th, 2009, the Birthday Express Affiliate Program was named "Exceptional Merchant" during the Affiliate Summit West 2009 Pinnacle Awards.


If you have any questions please reach out to our team by email: affiliates@birthdayexpress.com.

We look forward to having you join the Birthday Express family!

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